Pet Magic Shampoo

Just like you, we love our furry friends, too. Pet Magic Shampoo was the very first organic topical product that Vermont Soap had certified to USDA organic food standards. That was back in 2003 when we sold the only certified organic pet shampoo in the entire country.

If your dog or pet is sensitive and reactive to products (as so many pets are) Pet Magic provides a safe, natural and nontoxic alternative to the detergent chemical shampoos nearly every other pet shampoo is made from. Groomers and pet lovers across the country rely on Pet Magic to keep their pets smelling fresh without irritation or petrochemicals. Rinses clean and really works.

Tips: Wet your pet. Work in well and rinse well. If your pet has a particularly thick coat, it sometimes helps to dilute the shampoo 30% to 50% to allow the shampoo to saturate the coat. Warm water is a big plus over hose cold (your pet will thank you too). If they get in with skunks neutralize the odor with ketchup or vinegar before wetting, then wash the affected areas twice with Pet Magic Shampoo. Be careful around the eyes; soap will sting. It won’t hurt them if they lick it or taste it. Some animals really like the natural smell of Pet Magic.

Happy Washing!

SFTP Pet Magic Dog Shampoo Category
Vermont Soap Organics is very pleased to introduce the first USDA Certified Organic Pet Shampoo to grateful pet owners everywhere. Finally, a safe and nontoxic alternative to detergent and chemical cleaners is available for our furry friends. This wonderful product is perfect for sensitive pets.


Vermont Soap Organics Pet Shampoo is made from organic coconut, olive and jojoba oils, organic aloe vera, and a combination of natural and organic essential oils. Natural rosemary extract is the only preservative. This eco-friendly natural liquid soap product is extraordinarily mild, hypoallergenic, and free of petroleum or animal by-products. It meets all USDA Organic Food Standards. Our factory and products are certified by NOFA and Vermont Organic Farmers (VOF).


Vermont Soap Organics does not engage in harmful animal testing. We did however, wash a lot of pets after we came up with this formula. We’re sure your pet will like it as much as they did.


The American Pet Products Manufacturer Association (APPMA) estimates that there are approximately 65 million dogs and 77.7 million cats in the U.S.


Synthetic detergents contain many ingredients which are toxic and harmful to our four legged friends. Instead, conscientious pet owners should use natural liquid soap products designed with your pets health and well-being in mind. Dogs should be bathed every month to remove accumulated toxins that can make them more susceptible to disease. However, excessive bathing, especially with improper cleaning products, may remove natural oils and dry out a pet’s skin and coat.


Many animals develop sensitivities to the detergent chemicals commonly used in pet shampoos today. Because no chemical detergents, synthetic fragrances, colors, or antimicrobial preservatives are used in Vermont Soap Organics Pet Shampoo, the possibility of sensitivity reactions is greatly reduced. The natural essential oil blend also helps to repel fleas and ticks without poisoning your pet.


Vermont Soap Organics Pet Shampoo is sold in 16oz and Gallon sizes.


Instructions: Using warm water, wet pet thoroughly. Apply Vermont Soap Organics Pet Shampoo from head to tail, gently massaging deep into coat and skin. Rinse well with warm water. 

Please see this post for advice on using this product outside.

Organic Saponified Oils (Coconut, Olive and Jojoba), Rosemary Essential Oil, Lemongrass Essential Oil, Rosemary Extract, Organic Aloe Vera

Reviews Add Yours

  1. Great dog shampoo
    Great dog shampoo. It smells light and nice. My dog has a sensitive skin so this is totally perfect for him. It lathers well so you only need a little amount.

    Amazon Customer: ernest snyder

  2. Great
    Used it on my dog. It worked great.

    Amazon Customer: DONNA

  3. I will never use anything else!

    What a great product! We have a Cornish Rex and this was our first time giving her a bath. A lot of thought and research went into finding this shampoo and it did not disappoint! It smelled wonderful, had pure, organic ingredients, and made our cat’s fur so soft, shiny, and clean.
    Thank you so much for selling such a worthy product.

    Amazon Customer: Jeremy

  4. Best dog shampoo ever
    This is by far the best dog shampoo we have ever used. We used to buy organic unscented sensitive skin baby shampoo and the “best” vet recommended dog shampoo. This is hands down better. Just a tablespoon is good for each dog. Surprisingly it foams up instantly, gets the dogs really clean and washes off easily. The dogs smell great. they instantly stopped itching and look great.

    Amazon Customer: Gil

  5. This stuff really works!
    This stuff really works and i love it’s organic. My puppy peaches seems to really enjoy it and it doesn’t make her scratch all over like other shampoos. Will be ordering more once i run out it smells good too 🙂

    Amazon Customer: justin nemia

  6. Best shampoo ever—- fragrance last 4 days
    I’ve used this shampoo years when my vet carried it. I have a 13 yr old golden and a 14 yr old Bichon— two different coats. Cleans, gentle, and they smell great for 4 days with lemongrass oil. Finally found it again on Amazon. Try it , great product.

    Amazon Customer: Nancy Seymour

  7. So far so good. My dog seems to be itching much less.
    So far so good.My dog seems to be itching much less and that was what I was looking for.

    Kindle Customer

  8. smells good
    Smells good and doesn’t irritate my dog’s sensitive skin! I will definitely be buying this doggy shampoo again and would tell others to use this for animals with sensitive skin and allergies.

    Amazon Customer: lindsay

  9. Great product, and it’s worked well for my puppy
    I was looking for a safe product to use on my puppy; this product hit all the check marks. He has itchy skin and I see an improvement so it does what I was looking for.

    Amazon Customer: M. Lloyd

  10. Vermont Soap Co. pet shampoo
    This is the only dog shampoo that I have found that does not make my dog itch. It smells good and does a good job.

    Amazon Customer: Gary

  11. Five Stars
    Works great and smells nice.

    Amazon Customer: gentle spirit

  12. Five Stars
    I love the way this smells and cleans! NO CHEMICALS!!!

    Amazon Customer: Kendall Smith

  13. Five Stars
    This shampoo smells great and rinses super fast for those dogs who don’t like to be wet.

    Amazon Customer: brenda

  14. Good Product

    This soap lathers well.

    Amazon Customer: jenny

  15. Amazing product
    This product is amazing. Works really well for my puppy (pitbull lab mix). Her hair becomes silky, soft and shiny. Highly recommended.

    Amazon Customer

  16. Five Stars

    Love the smell

    Amazon Customer

  17. I love, love
    I love, love, love this pet shampoo! It has a nice lather, rinses easily and has a fresh smell. It is a little pricey but worth it!

    Amazon Customer: Melissa

  18. Works great!
    Very gentle for my puppy!

    Amazon Customer: Madison

  19. Worth my money
    I love this product! It has light lemony scent, nothing crazy! I didn’t have to use tons of it to give my dog a bath. It was very gentle on my skin. Would definitely purchase again!

    Amazon Customer: Daniela Dimitrova Grozeva

  20. Great pet soap !!!!!

    I think it even repels fleas… I have a white pekingese dog.. and this is the only shampoo that keeps him bright white and fluffy !!! He is sensitive to fleas soaps and shampoos. This soap I believe from natural scent repels. Love it !!! Love it !!!
    Simply the best !!!

    Amazon Customer: Maryann Pietromonaco

  21. Four Stars

    smells nice.

    Amazon Customer: just me

  22. Five Stars
    This is by far the best dog shampoo I’ve used.

    Amazon Customer: J. brother

  23. Great.

    Dog is clean and smells great. Mission accomplished.

    I strongly recommend this product.

    She smells of ginger. Very fluffy. Good stuff.

    Amazon Customer: S. Min

  24. best pet shampoo
    best pet shampoo..helps to keep fleas away with fresh scent

    Amazon Customer: LG

  25. Great product
    Best dog shampoo. It keeps ur pup smelling clean for weeks.

    Amazon Customer: Ct